Nearly two weeks after CBS slid "The Late Show with Stephen Colbert" into the plum post-Super Bowl slot, the fledgling chat show has yet to experience any improvement in its nightly ratings performance.
According to Nielsen live-plus-same-day data, the eight episodes of "The Late Show" that have aired since Super Sunday averaged a smidgen over a 0.5 rating (0.5375, to be exact), which works out to around 680,000 members of the adults 18-to-49 demo. That's flat when compared to the 0.5 rating "The Late Show" delivered the week before the Super Bowl (Feb. 1-5), and down considerably versus Mr. Colbert's season-to-date average (0.7).
Over the same period, NBC's "The Tonight Show Starring Jimmy Fallon" continued to dominate late-night, matching the combined deliveries of "The Late Show" and "Jimmy Kimmel Live!" with an average 1.0 in the 18-to-49 demo. Since the broadcast season began last September, "The Tonight Show" is averaging a 1.1 rating, while the second-place "Late Show" is edging "Kimmel" by one-tenth of a point.
